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+ADD and +REPAIR
+REPAIR is a service that mends damaged clothes. Each garment lives with its owner through the ups and downs of life. Each garment tells a story. But what do you do when your favorite item starts tearing? This is where +REPAIR ties in. Instead of an ordinary mending service, +REPAIR repairs the damage and points explicitly to the area that was repaired or improved and enhances it with documentation and a logo. It’s not just a repair but a new eco-friendly second life.
In addition there is +ADD. Does your favorite garment lack a hood, a pocket or something else? +ADD can change that and add a new element to the garment. And of course the logo will be added to detail the alteration process. By repairing the garments in a sustainable way or adding a missing function we create a wearable updated piece.
This project was distinguished by the Centre for Sustainable Fashion at London College of Fashion with the Fashioning the Future Award 2011 in the category unique communication.
“(…) the winning entry questioned the role of a fashion designer in modern society and the relationship we all have with the clothing we wear; as with all good design the work is provocative and unique.”
Frances Corner OBE